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John Rendon, head of The Rendon Group, is a senior communications consultant to 5 White House administrations and the Departments of Defense. His subject in this talk is how to replace tactical, reactive response to terror with long-term strategic initative. Rendon points out that resolving conflict comes down to “networks and narratives.” Five years from now what will be the narrative about the current five years taught in schools throughout the Islamic world and elsewhere? “The nature of that narrative will determine whether the conflict winds down in seven years or so, or it goes on for a hundred years.” From the Long Now Foundation in 2006 (so it’s 5 years old, but the content still applies). John Rendon: Long-term Policy to Make the War on Terror Short
